Painting webinar: OXEN
LIVE on Friday, March 5, 2021, at 11 am Pacific. Register to watch anytime thereafter.
- Scroll down to view the registration button.
Watch the inspiration video here: https://youtu.be/TCHWKqpR2j4
After purchase, we will send you an access link to the webinar (before the session starts) or recorded links if you purchase thereafter. We'll also send you the link to the shared photo folder specific to this webinar.
We're using ZOOM as the video platform. Video and audio for participants will be muted by default during the live webinar. You'll be able to view and listen to the presentation and interact via chat. The session will be recorded and up for replay anytime after the live webinar ends.
"Everybody needs an Oxen painting in their bedroom." That's going to be our sales pitch after we create paintings for this collection.
In an interview with Ashish Anand, CEO of Delhi Art Gallery, published on February 27 in Forbes India, he talks about how the art market rose in 2020 during the pandemic. The appetite for consumption of art boomed, surprising many. More people looked at art online in 2020 than physically in all the 28 years Anand's gallery has been open.
Comparing March-December 2020 to the same nine months in 2019, Etsy reported a 95% increase in searches for wall art. Adobe Analytics states that average daily sales of "art goods" increased 134% between the pre-COVID-19 months of 2020 and last fall.
This rise in art consumption and sales made us think about the iconic 1966 painting by John Baldessari: Tips for Artists Who Want to Sell. The sarcastic piece quotes a list in an art magazine that asserts paintings of cows and hens collect dust while bulls and roosters sell.
Well, we're going to put that hypothesis to the test by kicking it up a notch: we're going to paint oxen, since 2021 is the year of the ox, and see if we can ride this art wave.
In a recent article in Oprah Magazine, Susan Levitt, professional astrologer, feng shui consultant, and author of Taoist Astrology, explains that the main focus this year is on the bedroom as hard-working oxen do best after peaceful sleep.
So there you have it. Let's paint oxen this week and see how many of our paintings end up in collectors' bedrooms.
• Painting premise: Animal Portrait.
• Props: We will provide a folder of images to choose from.
• Painting surface: any size, any kind. We recommend 9x12 or under.
• Painting webinar medium: oil over cotton paper. Feel free to select your media.